Showing posts with label france. Show all posts
Showing posts with label france. Show all posts

Sunday, December 14, 2014

French Historical Conversations: Pope Edition

Sometimes people believe that walking under a ladder is bad luck. Sometimes people think that swallowing a watermelon seed means that a watermelon will grow inside their bodies, eventually killing them. This is silly. You know what else is silly? The notion that nothing of intellectual value was occurring between the fall of the Roman Empire and the Renaissance.

While it may be true that advances in science were lacking at this time in comparison to the Renaissance, it doesn't mean that people were less creative or less intelligent than just a couple of hundreds of years prior. The Renaissance was born out of an acceptance of the self as a powerful being, capable of accomplishing large tasks. It has been said (by my tour guide in Florence) that before the Renaissance, instead of making great things happen, people simply prayed and hoped that God would make great things happen. It would be much easier that way, wouldn't it?

With this in mind, we understand that the people of the Medieval Period were somewhat more hesitant to undertake grand construction projects and were very dependent on God. Much of Europe in the 11th century, through which we will take an historic adventure today (aren't you lucky!), considered itself one great land area under the name of Christendom. In Christendom, spiritual needs were addressed by one branch of power, called the sacerdotium. Secular needs were addressed by a different branch of power, called the imperium. It was very important for the imperium's actions to be supported and recognized by the sacerdotium, given the importance of God in the medieval conscience. This division of power and responsibility was intended to meet all of the needs of the people. Therefore, it also meant that clashes between the two branches were about as pleasant as walking in on your parents giving each other a sponge bath. 

Now that I have provided you with this enlightening information about medieval society, you are prepared to enter proudly into the life of one of the most interesting characters in human history: William the Conqueror.

In 1066, William, the Duke of Normandy, waltzed himself across the English Channel and claimed the throne of England. He was a bit like the honey badger; he saw what he wanted and he took it. Way before William became William the Conqueror, however, he was known as William the Bastard. 

This can be a difficult title to carry around when one intends to rule a large territory. Just imagine poor William attempting to go about his business in any normal fashion:

"You there! Hello, I'd like for you to make a longsword with a snake on the pommel, please."

"Yes sir, Mister Bastard, sir!"

How embarrassing! 

Poor William was saddled with this unfortunate title because he had been born to a powerful father and his mistress, who was not an important character in Norman society. We know so little about her that historians continue to argue about the simplest details concerning her. Historians are very good at arguing with each other. This is why I recommend never inviting more than one historian to a party.

[caption id="attachment_3368" align="aligncenter" width="598"]brother-yelling-at-sister Historians.[/caption]

 

Anyway, William's mommy and daddy were not married; this meant that William was illegitimate. Despite this, he was given power over the lands his father held, but not without a great deal of anarchy that he was forced to work diligently to contain. Being illegitimate at this time was probably one of the worst things a person could be; William's very existence was like a slap in the face of God. People who had been loyal to his father were loathe to grant fealty to someone like William. It was worse than cooties.

William was greatly concerned with retaining power over his lands, but he also wanted to bag a sweet chick. It was because of this that he became absolutely enamored with a sweet mademoiselle who was called Mathilda. Mathilda was remarkable for a number of reasons, one of these being that she came from the territory of Flanders.

[caption id="attachment_3332" align="alignnone" width="1322"]Matilda_of_Flanders I wonder if he called her "cupcake."[/caption]

At a time when William was working fastidiously against efforts to usurp him, he decided to marry the aforementioned cutie pie. This posed a problem because William's contenders feared that they would be unable to remove him from power if he was also given control of Flanders. So, they concentrated their efforts against him. It was also problematic because William and Mathilda were cousins.

Understandably, opponents of William seized upon this unfortunate fact in a manner akin to an untrained mongrel devouring an unattended cut of beef. William's intention to marry darling Mathilda was so unnerving that even some of his supporters threw their hands up in the air and declared, " No way, dude!" (Probably).

According to the social norms of the time, cousin-marrying was pretty bad. It was an affront to God Himself.

William really, really like-liked Mathilda, though. So, he asked the pope to sanction their marriage.

If the sacerdotium was cool with it, the people of the court should be cool with it, too

Their conversation probably went like this:

"Oh, hey Pope! What's up, dude?"
"Oh, you know,  just chillin' and kickin' it in the Vatican. It's hot as hell, though. Heh heh. Get it?"
"Ah, yeah. That sucks, dude. Listen, Pope- have you heard about my new girlfri-"
"Yeah, dude. WTF. You gotta stop that, man. It's like, gross."
"Aw, but Pope! She's so so cute!"


[caption id="attachment_3333" align="alignnone" width="1109"]Charlemagne and the Pope This is Charlemagne and Pope Adrian I, but we can imagine it all went down like this.[/caption]

And then, William went ahead and married her anyway- even though the pope said it wasn't cool. We know from historical evidence that William later asked the pope to make a declaration that his marriage wasn't an absolute travesty and a sin breaking the laws of nature. The conversation probably went like this:

"WTH, man?! WTF. I told you that was super icky. I don't even wanna be your friend anymore."
"But, Popey! I couldn't help myself!"
"Sick, dude."
"Listen, what can I do to make you let this go?"
"...um..."
"Please, Pope!"


"Alright, I want you to build me some abbeys. I want one for men, and one for women, and hopefully their work with each gender will prevent this kind of atrocity from recurring."
"Okay, you got it!"
"But wait! I want them to be, like, super awesome. I'm not kidding around, dude. I want towers and spires, and stonework, expertly carved."


So, William commissioned the construction of two individual, distinct structures which were aesthetically pleasing and innovative. 

[caption id="attachment_3334" align="alignnone" width="1204"]Normandie_Calvados_Caen1_tango7174 Women's Abbey[/caption]

[caption id="attachment_3335" align="alignnone" width="1200"]Caen,_Abbaye_aux_Hommes_02 Men's Abbey[/caption]

If you'd like to visit these enduring tributes to forbidden love and papal indulgence, you can find information about visiting hours here. 

Friday, December 5, 2014

Glocalization: Taking the edge off Globalization



- Do you know what they call a Quarter Pounder with cheese in France?
- They don't call it a quarter pounder with cheese?
- Hell no, they got the metric system. They don't know what the fuck a quarter pound is. They call it a royale with cheese.


The term globalization is becoming increasingly common around the world. For some it represents the future and how the world may change to become more equal, with merging cultures, ethnicities, economic systems, social justices and political ideals. For others, it is a pernicious force that poses a danger to local markets, domestic culture and unique customs. Either way, no matter what you think, it is happening.

Sometimes, foreign customs may seep into a culture naturally. When something is practical, it makes sense to follow suit. For example, using knives and forks began somewhere and spread throughout the Western world and eventually spread overseas and across distant continents. Actually it is thought that forks were developed in ancient Egypt and knives were a product of France, yet this perfect couple met somewhere along the lines of history and we take their practical use for granted.

On the other hand, global trends may barge in on a culture regardless of their ultimate use. Think of the McDonalds and Starbucks around the world. We see them everywhere whether we want to or not. Franchises are not always welcome and small Italian city showed this when locals opted to continue eating local goods back in 2002. After opening in 2001, the McDonalds restaurant in Altamura shut its doors in only 2002 (1).  In light of the various attitudes regarding embracing globalization or protecting traditional heritage, there is one thing that helps bridge that divide: ‘glocalization.’

Glocalization is, as the name suggests, the mix of both globalization and localization. This process involves localizing a foreign ‘product’ to keep local elements intact. Glocalization takes the edge off the product and makes it more palatable for native mouths, eyes, ears and minds. The most common place we see this is in food. Let’s go back to McDonalds and Starbucks, two experts in glocalization. South Korea is home to the Bulgogi Burger, the Kimchi Burger and the Shanghai Spicy Chicken Burger (2). In Thailand, Ronald McDonald is seen bowing down to local customers, as is local custom (3). Going one step further, McDonalds in France got rid of poor Ronald and replaced him with Asterix, the well-known French kids cartoon character (4).

[caption id="" align="aligncenter" width="500" class=" "] Glocal goodies await inside![/caption]

Similarly, Starbucks is another fox when it comes to entering foreign farms. Living in Korea, I have noticed that Insadong in Seoul is a major tourist zone, bustling with traditional arts, crafts and food. When Starbucks tried to set up shop here, local residents and store keepers were greatly annoyed, as referenced in this. In order to succeed, the store name Starbucks has been written in the Korean script hangeul. The interior also matches the local mood, with Korean rice cakes (deok) and lemon teas on sale inside.

On its latest expedition, Starbucks also made a foray into the Muslim world but angered locals in Saudi Arabia with its smiling mermaid logo. As local residents have strict views on the role and place of women in soceity, the logo has now been edited with the mermaid removed (5).

Starbucks has even managed to set up a store right in the Forbidden City, Beijing, China. Starbucks attempted to adjust smoothly by making things appear somewhat local, however this particular example shows how glocalization doesn't always succeed; Starbucks eventually shut up shop after intense protests from Chinese locals.

[caption id="" align="aligncenter" width="420" class=" "] Fobidden City. Forbidden Cafe? Nope[/caption]

 

Glocalization is not only limited to food. In the music world, South Korea, which for me is majorly over-globalized, is another expert at localizing foreign products. The success of Korean pop, or K-pop as it is better known, has spread to other Asian nations like Vietnam, China and Taiwan. The spread of K-pop brings economic and cultural advantages for South Korea but undermines local talent elsewhere.  In fact, due to K-pop, which is supposedly Korean, is being limited in China as it is bringing in Western fashion styles, music and consumerism with it. However, clever marketers in Korea saw a perfect chance to seize upon; EXO - the Chinese/Korean boy group (6).

Moving onto the film world, Hollywood also smartly conceals localized content in its films to boost worldwide sales. For example, it may be hire a Korean actor in a Hollywood blockbuster to shore up sales in Asia. The actor may not be the best for the position, but it will guarantee big cinema attendances in Korea (7).

Even if you have watched the same movie, drunk the same cup of Starbucks’ coffee or had the same Mcburger in two countries, perhaps you could see that not every aspect of your experience was identical in both. Glocalization may seem like something sneaky that is used to make more money, and yes it may be. But like the knife and the fork, new things can be practical for us and we need to embrace them. As globalization increases, I think we should enjoy watching how a product or service adapts to local needs.

Thursday, November 20, 2014

France's Apéro Géant: Cultural Events Fueled by the Internet

Today's world is a world of our own making. It is very exciting to be a participant in globalization. We have the good fortune to see the people of the world growing closer despite geographical limitations. We are using the Internet and mass communication to reach each other in ways we never imagined before. But are we doing it right?

In 2010, the world's tallest building opened in Dubai. Chile experienced an 8.8 magnitude earthquake. Eyjafjallajökull erupted in Iceland, closing much of Europe's airspace. California's Proposition 8 was overturned.

Meanwhile, in France people were worried about the dangers of eating snacks and having a beer outdoors.

Here in “the Hexagon,” there is a really nifty custom called the “apéritif.” It's one of those not-so-easily-translated-into-English words that one sometimes hears about. The reason it isn't so easy to translate is that it refers to an event in which English speakers don't ordinarily take part. Imagine you've been invited to the home of a French friend or colleague. They tell you that you'll be having lunch, and instantly you think “Okay, I'll have a sandwich and perhaps have a cup of coffee with them.” When you arrive, they sit you down and pass around some bowls of nuts, crackers, chips, or what have you.

You feel betrayed. You wonder where lunch is.

[caption id="attachment_3294" align="aligncenter" width="530"]"I was told there would be food." "I was told there would be food."[/caption]

They start to ply you with alcohol: “Here, have some red wine. Now try the white wine. Would you like something else?” and, with your stomach being mostly empty, you start to feel the alcohol affecting you. Suddenly you are oh-so-sociable and your French is better than it has been in years. Then, everyone sits down around the table and they start serving actual food.

This is what I think of when I think of the apéro, as it is called in short. Of course, I am an outsider looking in on the customs of another culture, so don't consider me an expert. As I see it, the apéro is the moment when everyone is waiting for the chicken to finish baking. We start drinking a bit and eat some savory snacks. It's like warming up for a long run, except you'll be horribly bloated at the finish.

One day, as I did every day, I walked through the town where I was studying and approached the local castle (cool, I know). Normally on a beautiful spring day, I'd walk through the tranquil grounds, drinking in the sights and sounds of gravel crunching underfoot, birds chirping in the trees, and the sun shining on the grass outside the walls. On this particular day, however, the grounds were absolutely covered with bodies all busy drinking and snacking on treats.

While marveling at the strange and wonderful sight, I suddenly noticed an armored vehicle at the perimeter, surrounded by police officers in riot gear. I didn't know what was happening, and as far as I knew, it was the strangest riot I had ever seen, given that everyone looked so very jubilant.

Later, I learned that what I had seen wasn't a mass of people angrily protesting something. I had witnessed an apéro géant (giant apéritif). It's the same idea as the apéritif I described before, but this time, it was in public, and with hundreds of people.


4463047699_7425515639_o


A few years ago in France, young people began taking advantage of Facebook to communicate to one another the locations and times of these apéros géants.


In the US, public intoxication is a punishable offense that is taken very seriously. In many other countries around the world, however, it's just fine to drink yourself into a stupor and talk to pigeons, stare at the sky, or play a board game in the park- whatever you'd like to do, unless it isn't breaking a law like stealing or breaking-and-entering. It's also illegal in France, but I doubt that I'd be arrested for stumbling along the street on my way home here. Perhaps a more relaxed treatment of public intoxication enabled this kind of event to expand?




[caption id="attachment_3296" align="aligncenter" width="480"]"I don't care if you think it's weird; he understands me." "I don't care if you think it's weird; he understands me."[/caption]

As we communicate more easily, we can begin to see this communication affecting our cultures and the way we interact in them. This is exciting and dangerous. While the apéro géant is a nice idea- it is akin to an American college party---it does have negative aspects. Apéros géants have been used as political platforms, some of them anti-Islamic in nature. At one apéro géant with more than 9,000 participants, a 21 year old man fell from a bridge he had climbed. He later died as a result of his injuries. At a different apéro géant, three men were arrested on charges of having raped a 17 year old Irish girl.


Under current French law, apéros géants are treated as public gatherings that can be regulated according to laws designed to maintain public order. In order to host one of these events, someone must first declare her or his plan to host it and may be held responsible for the conduct of the participants. The host(s) must sign their name(s), include the names of participants, the motivation for holding the event, and might even be required to include an itinerary. Failing to comply with the law may result in a fine of up to 7, 500 euros and/or 6 months in prison.


Should the French government have the right to limit the freedom of the people to gather for these apéros géants? Should the government be required to provide security and safety at these or other public events? Is it wrong for people to use Facebook and other forms of social media to manipulate long-standing cultural traditions? In doing so, are these traditions diluted, or are they enhanced?


What do you think?


[Click on images to find their sources; the image of the apero geant has been slightly modified for better visibility in accordance with copyright restrictions.]